Day 2 and 2 more clicks: Total spent to date $53 Total clicks: 6 So I had a conversation last night from my social media expert friend and I understand now where I can improve. I needed to have alternate ads with various messages to see if by changing the message I would get better CTR (have to go back and read the first blog to get the definition of this TLA) So let’s get to the Gory Details.
Gory Detail 3: Have at least three variations on your ad as the systems will randomly place each of the three into the delivery. This way you can tell if your message is better presented in one format over another. Now in my case, how many different ways can you say “Free Telephone Training”.
Conclusion: After two days I have concluded that I am either a) not reaching Avaya telephone users or b) I have reached them and they don’t want free training or c) both are true. Also, of the six who did click nobody actually registered and used the training application which tells me I might have to change the registration page…hmmm more questions. But for $53 I have now learned a bit more about my social media audience and a little more about my web site. I’m ok with that.
Under the general heading of “Really? Who is going to use this technology?” I would like to say a few things about the “Enterprise”. Whether small, mid-size or large the Enterprise, like it or not, will only use what they understand. If your job isn’t trying to help them understand, or better yet, put the technology into business terms they do understand then you are just wasting a whole bunch of time for yourself, the vendors you support and the prospect. Let’s face it there is a lot of technology out there and many others selling it to the Enterprise. So let’s put what we sell into terms business understands: Let’s start with telephony Read more »
So, you think the best choice you have is to buy technology from the same manufacturer? What did that get you? Proprietary vendor lock-in and little if any choice.
In women’s fashion, each year there is a new clothing color that becomes the standard as the always fashionable black. Well, for technology, CHOICE is now the new black and vendors are racing to make certain they are not going to get left behind. Read more »
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